Company: Second Story / Razorfish

Role: Lead environmental designer

Location: Atlanta , USA

Fans see the game with fresh eyes when they peer into viewfinders on the rooftop.

A mixed reality view reveals baseball stats and entertainment content overlaid on the field. Fans rotate a dial on the viewfinder to swap modes, bringing player stats, field stats, or NBC Universal entertainment content to the park. Subtle branding on the fixture reinforces Comcast as a leader innovating on better ways to see the sport.