
Comcast Viewfinder
Company: Second Story / Razorfish
Role: Lead environmental designer
Location: Atlanta , USA
Fans see the game with fresh eyes when they peer into viewfinders on the rooftop. A mixed
reality view reveals baseball stats and entertainment content overlaid on the field. Fans rotate a dial on the viewfinder to swap modes, bringing player stats, field stats, or NBC Universal entertainment content to the park. Subtle branding on the fixture reinforces Comcast as a leader innovating on better ways to see the sport.